cfim.co.uk Report : Visit Site


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    The main IP address: 164.177.144.180,Your server United Kingdom,Uxbridge ISP:Rackspace Ltd.  TLD:uk CountryCode:GB

    The description :search our site all areas of mnp site documents -- saturday 09th 2018f june 2018 -- site navigation home best practice group the problem business case open planning services & tool providers recom...

    This report updates in 10-Jun-2018

Technical data of the cfim.co.uk


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Latitude: 51.546188354492
Longitude: -0.4796099960804
Country: United Kingdom (GB)
City: Uxbridge
Region: England
ISP: Rackspace Ltd.

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HTTP Header Analysis


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X-Powered-By:PHP/5.4.16, PleskLin
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Set-Cookie:PHPSESSID=giimrjnnlq2meqmvbc961kjgc5; path=/
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Date:Sat, 09 Jun 2018 20:58:29 GMT
Content-Type:text/html

DNS

soa:ns.rackspace.com. hostmaster.rackspace.com. 1337667188 86400 7200 604800 300
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ns2.rackspace.com.
ipv4:IP:164.177.144.180
ASN:15395
OWNER:RACKSPACE-LON, GB
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mx:MX preference = 10, mail exchanger = cfim.co.uk.

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search our site all areas of mnp site documents -- saturday 09th 2018f june 2018 -- site navigation home best practice group the problem business case open planning services & tool providers recommendations papers & cases links register your interest contacts conference -- breaking news thought for the day "failure is art of learning, and we have to enjoy that art." written in 2011 by abbas pachmarhiwala --- india the centre for integrated marketing goes independent as of june 3rd 2011, the centre for integrated marketing became independent of the university of bedfordshire. the centre led the research project featured on this site. at the time of the research, we were a leading research centre of the university (then called luton). centre for integrated marketing revolutionary added value "i think your work on the open planning is the most revolutionary value addition to the marketing industry in a long time" says frank maina, head of mobile, 3mice future events welcome the is a research group of some 20 senior marketing decision makers operating across b2b, fmcg, consumer durables and consumer services industries and belonging to both client and agency sides, including representatives from pr, advertising, direct, media planning and other sectors. the group was initiated by the cim in 2002 as part of its canons of knowledge and the findings have now been adopted by the cim as part of its insights agenda: you talkin' to me. it was led by angus jenkinson, then professor of integrated marketing and director of the centre for integrated marketing at the university of luton (now bedfordshire). the process was chaired by kevin bishop, then director of marketing, ibm business consulting services, europe, and now vice president, ibm ww brand system and workforce enablement. the research brief recognised the congestion, fragmentation and challenges in marketing communications. it also recognised the value of communications to brands and the widespread desire to optimise communication through integrated, 'media neutral' initiatives. the challenge was how. the research proposes open planning as a comprehensive method and identifies key recommendations for both the cmo and agency heads to optimise marketing communications through new thinking, structures, tools, policies and processes. "uk enterprise spends at least £40 billion per annum on marketing, and this expenditure is far from optimised. our estimate is that the potential for improvement is in the range: £4 billion to £10 billion per annum." how much could you improve? site updates this website is being updated regularly and is your primary point of contact with the innovative thinking and practice in marketing communications. should you have any questions of comments about this site please contact us . the site is created and managed by the centre for integrated marketing , university of luton, on behalf of the mnp best practice group. the realities of integrated communications, financial services forum human relationships including business ones, are founded on communication, through which people establish commonality of meaning and understanding. marketing communications as a professional discipline reflects this reality, but angus jenkinson argues that current practice falls short of the ideal. (14.09 kb kb pdf) ibm, a new model for imc ibm uk developed a new customer focus structure for its imc department responsible for all marketing communications. the new organisation is based more on customers than disciplines. the result was better communication, better learning and better results (59.7 kb kb pdf) when brands become media how wrc products offer valuable space for effective communications to other brands. (100.28 kb kb pdf) launch of open planning speakers are professors angus jenkinson and kevin bishop as well as andrew davies of cricket. the presentation reflects the findings of the open planning mnp best practice group and was given at a cim conference at ibm 13.1.04. the assistance of dr branko sain, alan wilson and other members of the group in developing the presentation is appreciated (6 mb kb pdf) notes on mnp from the working documents folder all of these notes derive from the media neutral planning report from the chartered institute of marketing, critical marketing knowledge, 2002. (68.42 kb kb pdf) notes on integration’s mca model integration as a research company who developed a channel neutral approach to researching the potential contribution of media and channels to the marketing mix. it is both a good tool in its own right and an illustration of an important media neutral planning principle. the methodology would have evolved since this document which was originally published in another centre for integrated marketing site (59.66 kb kb pdf) advances in communications optimisation for crm and imc outlines findings from substantial research with a significant cross-section of senior marketers supported by case studies and literature review that suggests major new developments in marketing communications theory, effectively merging and optimising imc and crm. it suggests new potential and a new relationship between the marcoms disciplines, media and communications objectives, while outlining elements of a new integrated communications theory. suggests that future communications planning and evaluation should be based on a common currency standard or framework that applies to any and all communications activity, illustrated by the codar tool, and reports consequent recommendations for senior management action (228.53 kb kb pdf) optimising communications for charity brand management paper by angus jenkinson, branko sain and kevin bishop advises on how to enhance communications planning significantly through new integration and media neutral planning techniques (“open planning”) linked to integrated marketing practice. based on best practice research in charity and commercial sectors, including nspcc and national trust. paper published in journal of voluntary sector. (164.51 kb kb pdf) aol - redefining marcoms recognises aol’s massive investment in mail media communication as a challenge to the traditional marcoms disciplines and therefore introduces a smarter framework. (259.64 kb kb pdf) media neutral planning the abstract notion of solution neutrality (from which mnp derives) is a basic principle of scientific endeavour, theoretical problem-solving or critical decisionmaking. here, the process that produces the solution is not biased, prejudiced or predisposed towards any particular outcome. and yet in the marketing world the opposite happens disturbing frequency. practitioners follow the same formulas year in year out; agencies recommend their favourite solution; metrics and terminology assume that this season’s mix will be more-or-less the same as last season’s; budgets are assigned to channels before creative is even considered. copy link below: http://www.grannellmarketing.com/ozmkt-mnp.rtf (43 kb kb pdf) open planning white paper illustrates the problem of current marketing communications and the business case for open planning, outlines the open planning framework and offers a top-line discussion on its implications, including a set of recommendations for both agency and client sides. "research estimates by the centre for integrated marketing indicate that the potential payoff for the uk marketing communications industry is in the region £4 billion to £10 billion." (338.9 kb kb pdf) lush, the scent of success the sensory experience of a lush store, including its wonderful perfumes, allied to prime site locations, makes this the major advertising channel for the brand (132.1 kb kb pdf) the disintegration temptation this case from the automobile industry demonstrates how poor relations between the client and agency exascerbated by the "above-the-line" arm dominating the direct arm of the agency, leading to significant reduction in performance (95.55 kb kb pdf) how boots used media neutrality to enhance results mail proved to be more cost-effective than tv in creating brand awareness for a new brand extension, while at the same time generating enhanced attitudes and business sales. (186.22 kb kb pdf) procter & gamble change of media thinking the world's biggest advertiser, procter & gamble, gets a lot of attention when it changes the way it deals with the media. (82.84 kb kb pdf) advances in communications optimisation for crm and imc the objective of the paper is to propose new marketing communications theory, drawing from research with senior marketing decision makers. the structure of the paper offers a critical discussion of the need for new thinking about marketing communications based on evidence that emerges from both academic literature and practitioner practice. it offers an overview of the methodological approaches and tools used. finally, it analyses the findings and offers significant new propositions for marketing communications. (427.34 kb kb pdf) -- register your interest [more info] [privacy policy] home | best practice group | the problem | business case | open planning | services & tool providers | recommendations | papers & cases | links | register your interest | contacts | conference | © centre for integrated marketing 2003 - 2012 email: [email protected]

URL analysis for cfim.co.uk


http://www.cfim.co.uk/index.php?pgid=5
http://www.cfim.co.uk/index.php?pgid=4
http://www.cfim.co.uk/www.integratedmarketing.org.uk
http://www.cfim.co.uk/index.php?pgid=1
http://www.cfim.co.uk/javascript:
document.forms.searchsite.submit();
http://www.cfim.co.uk/index.php?pgid=3
http://www.cfim.co.uk/index.php?pgid=2
http://www.cfim.co.uk/index.php?pgid=46
http://www.cfim.co.uk/index.php?pgid=27#privacy
http://www.cfim.co.uk/index.php?pgid=25
http://www.cfim.co.uk/index.php?pgid=28
http://www.cfim.co.uk/mailto:
[email protected]?subject=media
neutral
planning
enquiry
http://www.cfim.co.uk/index.php?pgid=27#moreinfo
http://www.cfim.co.uk/index.php?pgid=16
http://www.cfim.co.uk/index.php?pgid=22
integratedmarketing.org.uk

Whois Information


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Error for "cfim.co.uk".

the WHOIS query quota for 2600:3c03:0000:0000:f03c:91ff:feae:779d has been exceeded
and will be replenished in 163 seconds

WHOIS lookup made at 00:59:44 06-Aug-2017

--
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for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2017.

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or hiding any or all of this notice and (C) exceeding query rate or volume
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for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
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or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED no

DOMAIN

  NAME cfim.co.uk

NSERVER

  NS2.RACKSPACE.COM 65.61.188.4

  NS.RACKSPACE.COM 69.20.95.4

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